In today's fast-paced digital world, email marketing is more important than ever. It is a powerful tool that can help you reach and engage with your target audience, increase brand awareness, and drive more conversions. However, achieving success with email marketing requires more than just sending out a few emails. It requires a well-crafted plan that takes into account the needs and preferences of your target audience.

Journey Playbook Fundamentals

Data Collection

Collect and analyse data such as demographic information, purchase history, website behaviour, and engagement with previous email campaigns to create highly targeted and personalised campaigns.

Segmentation

Divide your audience into smaller groups based on their behaviours, interests, or other characteristics to tailor your messages to each group's unique needs and preferences.

Testing & Optimisation

Continually test various elements of your campaigns such as subject lines, content, calls-to-action, and timing to make data-driven decisions and optimise your campaigns for the best possible results.

Behavioural Journeys

• Abandoned Cart Journey: The abandoned cart journey is a series of automated emails that remind customers of their unpurchased items and incentivise them to complete their purchase.

• Abandoned Browse Journey: The abandoned browse journey is a series of automated emails that remind customers of products they viewed but didn't purchase, with the goal of encouraging them to return and complete the purchase.

• Abandoned Search Journey: The abandoned search journey is a series of automated emails that suggest products related to a customer's search history, with the goal of encouraging them to return and make a purchase.

• Re-Engagement Journey: The re-engagement journey is a series of automated emails designed to bring inactive subscribers back to engaging with your brand or making a purchase.

• Win-Back Journey: The win-back journey is a series of automated emails designed to re-engage customers who have not made a purchase in a while, with the goal of winning them back as loyal customers.

• Lead Nurturing Journey: The lead nurturing journey is a series of automated emails designed to build relationships with leads by providing relevant content and information, with the goal of converting them into customers.

• VIP Journey: The VIP journey is a series of automated emails designed to provide a personalised and exclusive experience for high-value customers, with the goal of strengthening their loyalty and increasing their lifetime value.

• Referral Journey: The referral journey is a series of automated emails designed to encourage and incentivise customers to refer their friends and family to your brand, with the goal of acquiring new customers through word-of-mouth marketing.

• Category Interest Journey: The category interest journey is a series of automated emails designed to recommend products based on a customer's demonstrated interest in a particular category or type of product, with the goal of increasing their likelihood of making a purchase.

• Loyalty Journey: The loyalty journey is a series of automated emails designed to reward and engage loyal customers, with the goal of encouraging them to continue making purchases and referring others to your brand.

Remarketing Journeys

• Price Drop Notification Journey: The price drop notification journey is a series of automated emails that notify customers when the price of a product they showed interest in drops, with the goal of encouraging them to return and make a purchase.

• Low Stock Notification Journey: The low stock notification journey is a series of automated emails that notify customers when a product they showed interest in is running low on stock, with the goal of creating a sense of urgency and encouraging them to make a purchase.

• Hot Lead Nurturing Journey: The hot lead nurturing journey is a series of automated emails that provide personalised content and offers to highly engaged leads, with the goal of converting them into customers while they are still showing interest and intent.

• Wishlist Item Notification Journey: The wishlist item notification journey is a series of automated emails that notify customers when a product they added to their wishlist is back in stock or goes on sale, with the goal of encouraging them to return and make a purchase.

Post-Purchase Journeys

• Replenishment Journey: The price drop notification journey is a series of automated emails that notify customers when the price of a product they showed interest in drops, with the goal of encouraging them to return and make a purchase.

• Cross-sell Journey: The low stock notification journey is a series of automated emails that notify customers when a product they showed interest in is running low on stock, with the goal of creating a sense of urgency and encouraging them to make a purchase.

• Upsell Journey: The hot lead nurturing journey is a series of automated emails that provide personalised content and offers to highly engaged leads, with the goal of converting them into customers while they are still showing interest and intent.

• Net Promotor Score Journey: The wishlist item notification journey is a series of automated emails that notify customers when a product they added to their wishlist is back in stock or goes on sale, with the goal of encouraging them to return and make a purchase.

• Review Activation Journey: The review activation journey is a series of automated emails that encourage customers to leave a review for products they purchased, with the goal of increasing social proof, building trust, and improving SEO for your brand.

Coupon Journeys

• Welcome Coupon Journey: The welcome coupon journey is a series of automated emails that welcome new subscribers or customers and offer them a discount on their first purchase, with the goal of incentivising their first purchase and building a positive relationship with your brand.

• Birthday Coupon Journey: The birthday coupon journey is an automated email that offer customers a special discount or gift on their birthday, with the goal of building customer loyalty and encouraging them to make a purchase.

• Coupon Expiration Journey: The coupon expiration journey is an automated email that remind customers of an expiring discount or offer, with the goal of creating a sense of urgency and encouraging them to make a purchase before the coupon expires.

• Retention Coupon Journey: The retention coupon journey is a series of automated emails that offer a discount or special offer to customers who have not made a purchase in a while, with the goal of incentivising them to return and make a purchase, and improving customer retention.

• Loyalty Reward Coupon: Incentivise repeat purchases with a personalised email journey that rewards loyal customers who have made regular purchases in a certain period with a special coupon or discount.